Reefer's
Reefer's is a company that provides cannabis, food, and a place for people to unite. Its mission is to create an environment for recreational and medical cannabis users because this topic isn't welcome in many places. Reefer's is a concept project, which was created by using a styler of identity, branding, and UX. This project is to not only create a space for cannabis users but also to welcome anyone unfamiliar, or uncomfortable with the topic of weed. This was done by using a simple typeface to appear less intimidating, and a color palette resembling the cannabis plant, as well as stimulating appetite. With all of them combined, creating a friendly pallet enters viewers into a new world.
